Social media recruiting uses social platforms like Facebook, Instagram, LinkedIn, and TikTok to reach potential job candidates. Unlike traditional job boards, where users actively search for roles, social media recruiting targets both active and passive candidates, people who may not be job hunting but are open to new opportunities.
How It Works
Jobiqo AIR enables your organization to seamlessly launch recruiting campaigns across social media channels. The process involves:
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Job Selection: You select the job postings to be promoted. These jobs are either recommended by Jobiqo or chosen based on your priorities (e.g., urgent roles, high-volume hiring).
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Campaign Setup: Jobiqo sets up the campaign using your company’s social media pages, ensuring that the job ad is branded under your name and not Jobiqo’s.
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Targeting: Through social media platforms' advanced targeting capabilities, the job ads are shown to a tailored audience most likely to engage and apply.
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AI Optimization: Our AI engine continuously monitors performance and optimizes for better results, adjusting parameters in real-time.
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Tracking: Campaign results are tracked and analyzed, with reports available to help you evaluate performance and ROI.
Why Use Social Media for Recruiting?
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Broad Reach: Platforms like Facebook and Instagram boast billions of users globally.
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Precise Targeting: Reach specific demographics based on age, location, job title, education, and interests.
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Passive Candidate Engagement: Attract candidates who aren’t actively looking on job boards but are open to opportunities.
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Cost-Efficiency: Social ads typically have a lower cost-per-click (CPC) and cost-per-application (CPA) than other platforms like LinkedIn.
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Brand Visibility: Advertising under your company’s own page increases trust and recognition.