Key Performance Indicators (KPIs) are essential metrics that help you evaluate the success of your job advertising campaigns. By monitoring these indicators, you can gain insights into how effectively your job postings are performing and identify areas for improvement.
You will be able to make data-driven decisions, optimise your advertising strategies, and ultimately achieve better recruitment outcomes. Here is an overview of the main KPIs:
Apply Start: The moment when a user begins the application process for a job.
Tracking this metric helps you understand how many users are interested enough to start applying, indicating the effectiveness of your job ad in attracting candidates.
Apply Finish: The moment when a user completes the application process for a job.
This metric shows the number of users who successfully submitted their applications. A high number of completed applications signifies that your job postings are engaging and easy to navigate.
Budget Spent: The total amount of money you have expended on your advertising campaigns.
Monitoring your budget spent is crucial for understanding how much of your allocated budget has been used and ensuring you stay within your financial limits.
Job Views: The number of times your job listing has been viewed by potential applicants.
A high number of job views indicates that your postings are attracting interest. This metric helps you assess the visibility of your job ads.
Paid Clicks: The total number of clicks you purchased from job aggregators or advertising platforms.
Higher paid clicks reflect greater reach and visibility for your job ads. This metric shows how effectively your ads are driving traffic.
Apply Clicks: The total number of clicks on the "apply" button for your job postings.
This indicates how many users expressed interest in applying for your jobs. A higher number of apply clicks suggests that your job ads resonate well with candidates.
Cost per Click (CPC): The amount you pay for each click on your job advertisement.
Lower CPC values indicate more cost-effective advertising. Monitoring this metric helps you evaluate the financial efficiency of your ad spend.
Cost per Application Click (CPAC): The cost incurred to generate one click that leads to an application.
A lower CPAC indicates that your advertising efforts are generating applications at a reasonable cost, making it a critical measure of campaign effectiveness.
Conversion Rate: The percentage of paid clicks that convert into actual applications.
A higher conversion rate indicates a successful alignment between your job postings and the traffic they attract, suggesting that your ads are effectively engaging candidates.
Budget Pace (per month): The rate at which you are spending your advertising budget over the course of a month.
Staying within a recommended budget pacing of 95-115% ensures that you are effectively managing your budget throughout the campaign duration.
High-Quality Traffic: Traffic that consists of visitors who engage meaningfully with your job postings.
High-quality traffic indicates that the users coming to your job ads are relevant and likely to apply, enhancing the overall success of your recruitment efforts.