In this page you will find a detailed guide to help you understand the different campaign types and how to use our AI-powered system to optimise your campaigns across different channels and aggregators.
Campaign Types Overview
- Always-On Campaigns
- What it is: Ongoing campaigns that continuously promote jobs meeting specific criteria (e.g., based on job upgrades or priority roles).
- When to use: Best for maintaining visibility for a range of job listings, ensuring they remain active across multiple aggregators.
- Job Set Campaigns
- What it is: One-time campaigns targeting a specific set of jobs, often grouped by occupation or industry.
- When to use: Ideal for promoting a batch of jobs within a niche or industry.
- Per Job Campaigns
- What it is: A single, one-time campaign focused on an individual job.
- When to use: Best for high-priority or hard-to-fill roles that require dedicated promotion.
What Aggregators Are and Why They Matter
Aggregators are online platforms that collect and display job postings from multiple sources, helping employers reach a wider audience of job seekers. They play a crucial role in expanding the visibility of your job ads by distributing them across various channels, including their own sites, partner networks, and other traffic sources.
In our system, we use several key aggregators to ensure optimal reach for your job ads:
- Talent
- ZipRecruiter
- Adzuna
- Jooble
- JobRapido
- WhatJobs
- Monster
- Stellenonline
- Joblift
- MetaJob
- Lifeworq
- beBee
- HeyJobs
- CareerJet
We continuously update the aggregators we work with, forging new partnerships with those that deliver strong results and discontinuing those that don't meet performance standards. It's important to note that the results from a single aggregator can vary over time for the same company. Our selection process prioritizes aggregators that generate high-quality, targeted traffic and applications at competitive costs, optimizing campaign performance across different regions and job categories.
How AI-Enabled Campaign Management Works
Using Jobiqo AIR combined with the Aimwel engine, your campaigns are managed using advanced AI and data-driven processes:
- Classification: Jobs are categorised based on relevant criteria (e.g., job type, location) to ensure they are matched with the most appropriate aggregators and channels.
- Campaign Management: Your job ads are distributed across various aggregators, display networks, and social platforms to maximise reach and efficiency.
- Prediction: The AI engine forecasts the expected performance of each campaign based on historical data, allowing us to fine-tune channel and budget allocation.
- Optimization: Campaigns are continually optimised to achieve the best visibility, conversion rates, and cost efficiency.
Once your AIR campaigns are live, you have continuous access to exclusive dashboards that we generate for your company, where you can track and analyse your performance in real-time. This empowers you to monitor campaign results, make real-time adjustments, and optimise outcomes efficiently. Key insight panels include with aggregators data:
- Site Performance Overview
- Job Performance Overview
- Job Performance Details (Job Events)
- Job Performance Details (Company List)
- Monthly Job Performance
- User Events
Additionally, a second Jobiqo AIR Dashboard provides access to crucial insights from social media performance:
- Job Views
- Job Apply Clicks
- Conversion Rates
- Figures by job title, company and/or occupation
Social Media Campaigns
- Jobiqo AIR runs targeted campaigns across major social media platforms, including Facebook, Instagram, Snapchat, LinkedIn, and TikTok, to maximise your job postings' visibility and engagement.
- In addition to pictures with text and animated pictures, we now support video content for social media ads, using either 9:16 or 1:1 formats. Integrating videos into your job postings boosts engagement and visibility, especially on platforms with high job seeker activity. You can add these videos through XML feeds or upload them directly through the admin backend.