This article explains how to differentiate organic traffic from traffic generated by Jobiqo's AIR campaigns, including the tracking methods and tools available to track both traffic types.
1. Jobiqo AIR Traffic Tracking
- Jobiqo AIR tracks only traffic from AIR campaigns, meaning all job views and clicks coming through Jobiqo's advertising channels (aggregators) are captured in the AIR dashboard, which you have access to.
2. Organic Traffic
Organic traffic refers to visitors arriving through unpaid search results (e.g., Google Search). This type of traffic is not tracked by Jobiqo AIR. If you need to track organic traffic alongside Jobiqo AIR traffic, you must rely on your own tracking system, such as Google Analytics 4 (GA4).
Note: In your own GA4, you can set up a report to capture and view both organic traffic and AIR campaign traffic. However, this is client-side tracking, which means the numbers you see in GA4 may be slightly lower than those shown in the Jobiqo AIR dashboard. This is because client-side tracking is subject to potential data loss from factors like ad blockers, browser limitations, or interrupted page loads.
Server-side tracking provided by Jobiqo AIR involves processing and sending data from the server instead of the user's browser. It offers several advantages over client-side tracking:
- More Accurate Data
- Tracking of Backend Event
- Improved Data Privacy
- Higher Data Volume